To those of you whom have taken the time to click your way here, let me be straight with you. I don’t really know what I’m doing. I mean, I know enough to set up a very basic website, a safe and secure shopping experience, and how to ship your orders how you want them, but that’s about it. Never before have I (nor Bryce Bennett, my partner in crime) tried to sell coffee, much less online and for a most worthy cause.
We don’t have a fancy degree or tons of experience. What we do have though is passion, will, and discipline.
Our passion is obvious: to see that people – people who get sick and die simply because they only drink polluted, brown water – are given the most essential physical human necessity – clean water.
We have the will to do it. In the 25 years of life I’ve been blessed with so far, most people I run into are passionate about something. However, there is one thing that differentiates people of action and those who do nothing about/with their passion: Deciding to do something. Like I said, we may not know exactly what we’re doing, and neither might you with the passions you have, but we never stand a chance at doing something with the passion until we make the simple decision that we will.
With the little experience I have, I have noticed that even with a burning passion and strong will, without discipline, they almost don’t matter. We are passionate about seeing people given clean water for the first time, we have decided that we will actually do something, and every day we work to become a little better at it than the day before. It is no secret that we have a lot of growing to do, and to be honest, we will likely screw up somehow along the way.
But we will always strive to be better, to serve you better, to improve our products, to give you a more engaging experience, to treat you less like a simple customer and more like a human being, and to grow our company so we can serve thousands – even millions – of thirsty people who could use some hope in an otherwise hopeless journey.
Now here’s your call to action. First, we ask that you would give us feedback, good or bad (preferably “bad” if you have it) at email@example.com or comment on this page. We want to get better.
Second, find your passion, choose to do something with it, and be disciplined enough to contribute your unique blessing to the world. The world and people around you will be better off because of it.
Thanks for letting us be honest.